Finding Yourself in the Best User Interview Ever

November 7, 2017 12pm - 1:30pm

When it comes to interviewing our users, many times a designer's creativity goes untapped. In this workshop, learn how to foster an emotional connection and meaningful exchange with your users.

  • IBM Design Studio
  • 11501 Burnet Road, Bdg 903
  • Austin, TX 78758

Finding Yourself in the Best User Interview Ever

Creativity is synonymous with design. From great UX to eye-popping visuals to elegant product design, designers can envision elements that engage their audience visually and emotionally. But when it comes to interviewing our users, many times that creativity goes untapped. Interviews can feel more like small talk at an office party versus an engaging conversation filled with interesting stories. We’ve created a workshop to inspire designers to find a place for themselves and the user that fosters an emotional connection and meaningful exchange. We will share ways of injecting creativity into interview guides and conduct hands-on activities designed to challenge designers to really make a connection, even when the topic is not inherently interesting. We feel that every interview is a unique opportunity to flex those creative muscles and inspire users to offer up stories filled with insights that will make for the best interview ever.

After the workshop, participants should be able to create engaging and creative discussion guides with questions that help foster a conversational exchange. Participants should also be able to better identify what kinds of questions can generate more detailed responses with useful insights.

Facilitators: Ellen Kolstø (IBM Design) & Farzana Sedillo (IBM iX)

Ellen Kolstø has been conducting user and consumer research for 18+ years. She started her journey in the world of advertising working as a Strategic Planner for agencies such as Young & Rubicam, Mullen and GSD&M. In 2012 she moved to market research heading up qualitative research in North America for System 1 Group (formerly BrainJuicer). Since joining IBM Watson, Ellen has focused on understanding the teams developing AI products including conversational systems (e.g. chatbots) and cross-platform AI solutions.

Farzana Sedillo is a highly motivated and organized self-starter that is passionate about transforming ideas into exceptional experiences. Inspired by mentoring teammates to foster and develop a growth mindset that helps spur a collaborative environment to exceed internal and external goals. Enjoys crafting stories to convey complex ideas and understands that engaging teams is a critical component to help drive the end-to-end experience. A proactive thought leader with problem-solving skills that are used to analyze and translate unique client requirements and business problems into innovative solutions. Process-oriented and effective in working across organizations to manage projects, architect tailor-made solutions, and develop critical relationships. Through clear and consistent communication, strives to provide subject matter expertise that translates into long term client success. A relentless pursuer of knowledge and an ageless student. SXSW Panel Member for IBM Research.

Parking and transit: Park in lot in front of Building 904, is also near Kramer station of the Metro Rail

  • 11501 Burnet Road, Bdg 903
  • Austin, TX 78758
  • DAY
  • Tuesday, November 7th
  • TIME
  • 12:00 AM - 1:30PM
  • *we're not providing lunch, but feel free to bring your own!
  • Ellen Kolstø (IBM Design) & Farzana Sedillo (IBM iX)
  • Free with registration

11501 Burnet Road, Bdg 903
Austin, TX 78758