Launching & Leveraging Your Fashion Business: From Capsule to Emerging & Established Branding

November 9, 2017 10:30am - 12:30pm

Gain feedback on your design practice, insight for developing resources and capabilities, new ideas for innovation, and opportunities for networking/collaboration with others.

  • The ADW Hub
  • 310 E 3rd St.
  • Austin, TX 78701
9

Launching & Leveraging Your Fashion Business: From Capsule to Emerging & Established Branding

This roundtable discussion will showcase the process of brand development related to the design and creation of fashion-related tech, products and services. Using the development of designer fashion businesses as an example, this roundtable discussion will provide you with a new approach to thinking about your strategic decision-making from the same, design-centric place in which you create your product or service, dispelling the myth that creativity and business are separate activities.

This event will be an opportunity for you to gain feedback on your design practice, providing you with insight for developing resources and capabilities, new ideas for innovation, and opportunities for networking/collaboration with other business owners, entrepreneurs and designers. This roundtable discussion is hosted by the Austin Fashion Initiative, an organization designed to promote and support fashion-related businesses in Austin.

Facilitator: Jennifer E.S. Millspaugh, PhD

After completing her PhD in brand and business development of entrepreneurial designer fashion enterprises based in London & New York, Jennifer returned home to ATX to leverage her research for the development of innovation within the creative industries. She launched the Austin Fashion Initiative in April 2017 to promote and support the local creative enterprises and professionals that intersect with the fashion industry. She serves on the Independent Fashion Advisory Board, an international coalition of business professionals based in the US, UK, Australia and Asia who work to support business transformation and technology integration for retail, fashion and creative tech. Jennifer is also an Entrepreneur-in-Residence for G51, promoting new approaches to entrepreneurship education at leading academic institutions. She continues to shine a light on opportunities for scalable innovation and new technology in the fashion industry through consulting, writing and speaking engagements.

  • LOCATION
  • The ADW Hub @ The Sunset Room
  • 310 E 3rd St.
  • Austin, TX 78701
  • DAY
  • Thursday, November 9th
  • TIME
  • 10:30 AM - 12:30 PM
  • ORGANIZED BY
  • Jennifer E.S. Millspaugh, PhD
  • PRICE
  • Free with registration

The ADW Hub @ The Sunset Room
310 E 3rd St.
Austin, 78701

SAVE THE DATE: November 5-9, 2018