Thinking in Zooms - How to Ideate with Concept Maps

November 10, 2017 12pm - 1:30pm

In this workshop, learn about how to create a concept map, how to use semantic and temporal zoom as ideation tools and how to present these maps.

  • Austin Center for Design
  • 1309 Chestnut Ave
  • Austin, TX, 78702

Thinking in Zooms - How to Ideate with Concept Maps

Concept Map: A concept map is a diagram that represents our mental model of a concept. Designers often use concept maps to make sense of a large amount of information; or to create a shared understanding amongst other stakeholders.

Semantic Zoom: A semantic zoom leverages the concept map and changes the scale of a problem in order to illustrate new issues and opportunities. For example, zooming out from the homelessness problem shows it as part of a larger story of wealth, public policy, and education. Zooming in on a specific part of homelessness, such as shelters, a policy enforced in an individual shelter, or a specific person enforcing a specific policy at an individual shelter.

Temporal Zoom: A designer can also use the concept map to shift temporal perspectives to understand how a product, service or system lives or grows with a user. For example, we can look back in time to when the product is being built, or look forward in time to understand how a product might be discarded.

In this workshop, you will learn how to:

  • Create a concept map
  • Use semantic zoom and temporal zoom as ideation tools
  • Present the series of maps

Facilitator: Ruby Ku

Ruby is currently the Director at Austin Center for Design. Most recently, she was the VP of Product at Aunt Bertha, a search and referral platform for social services, where she helped grow the company from 4 to 40 people. She also co-founded HourSchool, an education platform where anyone can take or teach a class. In the past 10 years, Ruby took on numerous roles in interaction design, software development, and product management. She is most passionate about working at start-ups, where she gets to drive initial concepts all the way to market launches and into the users’ hands. She has launched dozens of products and services, in sectors ranging from education, health care, to human services.

Parking and transit: Street parking is available

  • 1309 Chestnut Ave
  • Austin, TX, 78702
  • DAY
  • Friday, November 10th
  • TIME
  • 12:00 PM - 1:30 PM
  • *we won't be providing lunch, but feel free to bring your own!

  • Austin Center for Design
  • Free with registration

1309 Chestnut Ave
Austin, TX 78702