Proximity in a Season of Distancing

  • NOVEMBER 12, 2020, 1:30PM - 3:00PM
  • The best strategy to engage communities is by getting as close as possible to the community. This is called Proximity. This conversation is about embracing change, virtual engagement and maintaining our sanity.

Virtual Event

12

Proximity in a Season of Distancing

The best strategy to engage communities is by getting as close as possible to the community. This is called Proximity. My team mostly engages with people of color or communities that are under very challenging situations. When engaging with these communities, it is important to build honest relationships, which takes time and dedication.

At the beginning of COVID19, the Community Engagement team put a hard stop in all engagement activities until we could figure out how to do our work. Now several months into this activation, we have figured out a few things that have proven successful. This conversation is about embracing change, virtual engagement and maintaining our sanity. I will talk about a few pilots and how the outcomes have help us redefine engagement in a virtual world.

Discussion will unpack how we took the Spectrum of Engagement, the Appeals Triangle, Holstede's Dimensions of Culture, Wheel of Diversity, Courageous Conversation and other dimensions into consideration when evolving our community engagement practice.

  • SPEAKER
  • Marion Sanchez
  • As the City of Austin Community Engagement Consultant, Marion’s responsibilities include managing a variety of outreach and engagement projects, developing multicultural strategies and plans, and assisting City’s Departments reach disfranchised communities.

Marion began her career as an Austin broadcast personality for KELG radio station hosting a community relations program called Papa Caliente. In the fall of 1989, she established Estilo Communications and developed numerous advertising and public relations campaigns throughout Texas for a variety of clients targeting multicultural communities.

Looking for a more meaningful way to give back to the community, in 2012, Marion decided to close her business and join the Austin Fire Department as their Community Outreach Coordinator. During her tenure at Fire, she led a team and successfully obtained a $250,000 grant from FEMA to provide services to populations at risk and she assisted with the most successful recruiting process for AFD by increasing applications from targeted communities to over 50% including Hispanics, African Americans, Asians and Women.

Marion has received numerous awards for her community and professional work, including Business Women of the Year by the Hispanic Chamber of Commerce, Certificate of Appreciation by the General Council of Mexico, and Estrella Level to the Reforma National Conference. She continues to volunteers in a variety of organizations.

Marion has an Associate in Applied Science in Data Processing from Austin Community College, a Bachelor of Arts in English/Communication from Huston-Tillotson University and a Master of Science in Organizational Leadership and Ethics from St. Edward’s University. Altogether, she has over 29 years of communications experience targeting multicultural populations. In her free time, she enjoys Salsa dancing, writing, and watching her girls play soccer.

  • LOCATION
  • Virtual Event
  • DAY
  • Thursday, November 12th
  • TIME
  • 1:30PM - 3:00PM
  • ORGANIZED BY
  • Marion Sanchez
  • INTENDED AUDIENCE
  • Anyone with a need to engage with the community
  • PRICE
  • Free