Advisory Board's Design and Brand Liaison, Austin Design Week; Co-Founder/Creative Partner, The Label Collective
Erin and her twin sister, Kristin Waddington, found a common desire to challenge the current agency model. Their goal was to promote the idea of smart, approachable design for clients of all sizes. Together, they decided to form The Label Collective, an independent creative/marketing studio passionate about the value and impact of design and strategy.
Before becoming Co-Founder and Creative Partner of The Label Collective, Erin spent over 8 years in the National Ad Agency space, serving as a Senior Art Director and Associate Creative Director while working on clients such as Dell, JCPenney, UPS, ConocoPhillips, and Reliant Energy.
Outside of The Label Collective, Erin has served in multiple capacities for local and national non-profits. She served two years as President of AIGA Austin, two years on AIGA National’s Chapter Advisory Council, and is currently completing her 2-year term as an Advisory Board member for the Wine & Food Foundation of Texas.