Customer Journey Mapping

November 7, 2019 12pm - 2pm

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

  • Capital Factory
  • 701 Brazos St
  • Austin, TX 78701
7

Customer Journey Mapping

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Students of this mini workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps

● Proven consumer journey map design methodologies used for major brands and products

● Foundation of how to implement consumer journey maps as shown by real business case studies

Speakers/Faciliators

Oscar Llarena​, General Assembly Workshop Instructor + ​UX ​L​eader at IBM ​

In addition to my current and ever maturing career in UX for various reputable advertising agencies, my technical background with industry leaders such as IBM, Harcourt Publishing and Crispin Porter + Bogusky has immensely diversified my experience and my approach. Those incredible professional opportunities along with a growing interest in the creative process evolved into a passion for User Experience.

I thrive on finding harmony between the experiential opportunity and the creative process. It is a career goal to live beyond the cutting edge of the marriage between the on and offline. I pride myself on taking an unbiased approach; seeing things from both a technical and client perspective. My goal is always to find a solution without compromising the integrity of the client goals as well as the creative concepts. With a job focused around user interactions, my meticulous attention to detail allows me to create and improve each detail within the relationship between the consumer and brand or brand experience.

UX does not end online. Every touch point is an opportunity to affect and engage the consumer and further strengthen the relationship between that customer and your brand.

Throughout my 9+ years in advertising, I have been able to work on prestigious clients such as UPS, Allstate, 7Eleven, Volkswagen, Burger King, Dominos, L.L. Bean, Coke Zero, Shiner, Costa Del Mar and many others.

About the Organization

General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, ​GA foster​s​ a flourishing community of professionals pursuing careers they love.

Focusing on the most relevant and in-demand skills across data, design, business, and technology, GA confronts the global skills gap through award-winning, best-in-class instruction, and innovative opportunities across diverse communities. GA works with students online and in person across the globe, and partners with top employers to help companies source, assess, and transform talent.

  • LOCATION
  • 701 Brazos St., Austin, TX 78701
  • DAY
  • Thursday, November 7
  • TIME
  • 12:00 - 2:00 PM
  • HANDICAP ACCESSIBLE?
  • Yes
  • ORGANIZED BY
  • General Assembly
  • PRICE
  • Free

701 Brazos St
Austin, TX 78701