November 7, 2018 8:30am - 10am
You have an amazing, new idea, but now what? Design thinking is a problem-solving toolkit optimized for the unknown. It’s commonly used to explore user needs, but how do we apply its core principles to business model testing?
Imagine you’ve used the best user-centered design methods to create and validate a new, killer idea. You know that users' unmet needs could be solved with your solution -- but now what? What comes after the big idea? Design thinking is a problem-solving toolkit optimized for the unknown. It’s commonly used to explore user needs; yet, how do we apply its core principles to developing a working business model? This is often the hardest stage for entrepreneurs, inventors, companies and innovation teams alike to accomplish.
In our interactive, workshop session, we will lead participants from big ideas to getting to their first dollar of revenue by way of a viable business model. We will help participants methodically work through crafting a value proposition, thinking through possible revenue model types, generating assumptions, and understanding how to test those assumptions with mini-business model experiments (e.g., lemonade stands, landing page test, etc.).
Participants to walk away with a better understanding of how to use human-centered design to test beyond needs and test for a successful business model before they've even built anything.
We flip between teaching/presenting and giving participants a chance to roll-up their sleeves and really get to know business model testing.
Natalie Foley, CEO, Peer Insight
With a background in strategy, technology implementation, and change management, Natalie has led projects for Peer Insight, IBM and PricewaterhouseCoopers in various countries (the most exciting being Afghanistan), functions, and industries. The diversity of her experience is brought to bear throughout the innovation lifecycle, enabling strong exploratory and divergent thinking while maintaining a grasp on the ins and outs of execution. Natalie has worked in both the private and public sectors, with clients such as Allstate, DTE Energy, the World Bank, Kimberly-Clark, the U.S. Agency for International Development (USAID), and the Good Samaritan Society. Natalie serves on the board of the DC Social Innovation Project. She holds an MBA from UVA’s Darden School of Business and a BA in Psychology from The College of William and Mary.
Limited parking (paid street and garage parking) | FREE B-cycle | CapMetro downtown | Rideshare
701 Brazos St.
Austin, TX 78701