November 6, 2018 4pm - 6pm
PHLUR is a fragrance company that sells products strictly online. Come tour our space, have a beer, and smell our products. At 5pm we’ll have a short talk and smell session to demonstrate how we bring the sense of smell to digital world.
Hi, we’re PHLUR. We’re an Austin-based fragrance company that sells products strictly online. Come tour our showroom/office/warehouse, have a beverage, and smell our products. Around 5pm we’ll have a conversation about our design process — from research, to concept, to wireframing and testing, and ultimately launching (we’ve had over 50,000 customers at this point). We’ll focus on how we bring your sense of smell to a digital world. Then, to truly make our point, we’ll put the entire thing to the test with an interactive experience. Join our smell session and see if you can match the scent to it’s visual presentation. You’ll be able to see for yourself how our design-thought proved out an important hypothesis of our business: that humans do in fact smell with their eyes.
We love fragrance. What we don’t love is how it’s sold. Or typically made. Or packaged. Or really anything about it besides how it makes us feel — which I guess is why, as humans, we’ve been adorning ourselves with the stuff since the days of ancient Egypt (sorry France — it did not start with you). So we began PHLUR to fix all that and, honestly, I think we have. Trust me, we understand how strange it seems to buy fragrance online. But 10 years ago, it was strange buying shoes online. Five years ago, glasses online seemed insane. So to help you decide which of our fragrances to try, we’ve created an immersive digital experience that gives you a more comprehensive idea of what moods and moments inspire each specific scent. An evocative, visually-driven discovery experience tells the narrative behind each of our unique fragrances, giving visual context to help you identify which of our fragrances will best fit you. This all works, because truth be told, we experience scent first with our eyes (just like food). We exist to reimagine fragrance from inspiration to experience. No compromises, no bad ingredients, no tacky advertising campaigns. Just stunning scents, inspired by real moments and lovingly crafted with honesty and integrity. This has resulted in our line of seven original scents, along with three candles translated from those scents, and a deep well of products still to come. Just as importantly, it has culminated with a fragrance experience unlike any other. You can learn more here: https://phlur.com/
2400 E Cesar Chavez Suite 320
Austin, TX 78702