What happens when the data that informs our creative fundamentally change?

Data & Design: Creating in a Post-Cookie World is a roundtable panel discussion on the potential effects of the internet’s transformation from third-party cookie data to aggregate first-party data on advertising creative and design.

From this discussion, attendees will leave with a greater understanding of how advertisers obtain and use data to inform the creative they see today and how some expected changes may affect creative in the future.

The panel will begin with a quick overview of the current state of data-tracking capabilities and how they are changing.

Cookies: what are they? How do they work and inform the creative we see today? What tracking capabilities are in practice today? Explanation of the impact of cookies leaving.

• SPEAKER
• Dani Borowy, Senior Media Specialist, Sangfroid!
• Dani is the team's media buying mastermind. As Sangfroid! 's first employee, she has helped to build Sangfroid! into what it is today, handling thousands of ad dollars at a time. Her day-to-day as Senior Media Specialist is spent overseeing the optimization and reporting of ad-spend for international institutions and music festivals alike.
• SPEAKER
• Jon Racinskas, Creative Director, Sangfroid!
• Jon is an award-winning writer, producer, and director. Currently based in Austin, Texas, and Toronto, Ontario, he’s lead a successful career as a creative in cities including Los Angeles, Seoul, San Diego, Dallas, and Cape Town. For this guy, the creative process never stops. When he’s not creating for clients, you can find him chicken pickin’ on vintage Telecasters, studying bonsai in Japan, or walking his brown dog, Sage.
• SPEAKER
• Tracy Arrington, Assistant Professor of Practice, Stan Richards School of Advertising & Public Relations, UT Austin
• Tracy is a marketing and media executive with more than 20 years of experience serving many of the world's top brands. Her tough yet diplomatic nature and dedication to efficient, effective, and ethical performance have delivered results for clients including AT&T, Bank of America, BMW, Dreamworks, Nike, Norwegian Airlines, Shell, Taco Bell, the US Air Force, and Walmart.
• SPEAKER
• Jacy Cox, Senior Paid Media Strategist, Powered by Seach
• Jacy is a results-driven paid media specialist focused on surpassing marketing goals with a demonstrated history of working in the digital marketing industry. She is well-versed in all aspects of marketing campaigns, from strategy and analysis to conversion rate optimization for both lead generation and E-commerce.
• SPEAKER
• Josh Jennings, Sr. Conversion Optimization Analyst, (un)Common Logic
• Josh is a tenured web and UX designer with years of experience in marketing, design, and project management.