Guliz Sicotte is the Director of User Experience for Magento, an Adobe Company. In this role, Guliz oversees the UX design, research and documentation for Commerce Cloud, Order Management, Business Intelligence, and Marketplace products. She joined Magento from Volusion, where she lead the UX design for commerce platforms and built a successful design and marketing services division. Prior to spending a decade designing experiences in commerce, Guliz has held several roles in agencies designing marketing experiences for enterprise software companies. She is passionate about Design Thinking and building user-friendly products. Guliz holds a Master of Science degree in Information Systems and a Bachelors in International Business. When she’s not traveling around the world, she likes to explore the great outdoors in Austin with her family.