Madison Scullin is a brand strategist specializing in concept and campaign development for brands who embrace big ideas. As the Head of Strategy for Austin Design Week, Madison develops multichannel brand strategies that grow the perception and awareness of the brand throughout the Austin creative community. Driven by a core belief that authentic storytelling is what makes brands memorable, she creates content strategies that evoke emotion and activate community. She daylights as a Brand & Content Strategist at Favor Delivery, where she defines and implements cohesive brand strategies, content frameworks, and integrated campaign plans that drive awareness of the brand across Texas. When she's not polishing a campaign brief, you can find her lost in the woods with a perfectly curated playlist and her equally perfect pup, Gumbo.